Learn about my approach, some key projects, and how we can work together
“Shylo’s ability to grasp very complicated and technical content and then extract meaningful customer benefit was the key to the very successful marketing program.”
– Agency Partner
I founded and managed a not-for-profit organization geared toward encouraging positive development in my neighborhood in Northwest Chicago. By harnessing the power of our diverse community, we lobbied local decision makers for more resources, attracted media attention, and promoted local businesses and organizations. While we had many wins as a group, here are a few highlights:
- Zoning Issues: Our group fought a proposal for a Walgreens at the corner of Lawrence and Kimball. This car-centric project was situated directly across from a CTA terminus and along busy bus lines and would have endangered pedestrians and cyclists. Our group mobilized the ire of the community to lobby politicians, preservationists, and transit advocates to beat back this proposal.
- Albany Park Tunnel Project: Our community is blessed by its proximity to the North Branch of the Chicago River—until the river floods due to climate change and upstream water-management issues. In the past 15 years, we have experiences two millennium flood events. The Metropolitan Water Reclamation District designed a smart project to ameliorate flooding and our group kept pressure on to get the project rolling, education the community, and disseminate information as to how residents can help in flood-mitigation efforts.
- General Events & Public Safety: Beyond advocacy around time-sensitive issues, our group also shined a light on the many amazing things happening in our community, from restaurant openings to community gardens to school achievements. We created guides for residents and created a program to honor the contributions of top businesses. Our group also educated residents as to how to most effectively lobby police resources, create block clubs, and other community-togetherness events.
Case studies & Beyond
Finding the passion in any story is what separates an everyday case study from a memorable story that makes business impact. And it comes down to listening carefully, with deep empathy.
eBay understands the power in a single transaction as well as how individuals can create or support their own thriving businesses. I had the privilege of speaking with many, many of these entrepreneurs as to how they applied creativity and business savvy to eBay’s person-to-person platform. Often, I ended up finding their stories so compelling that I became a customer. Always, I was impressed by their passion.
Our firm developed an award-winning campaign featuring eBay buyers and sellers of industrial equipment, such as tractors, restaurant equipment, and the like. As I listened to their stories about how these sales made real impact to their businesses, I wrote down their details and facts, but I absorbed their determination. How hard they worked. How they supported their families and communities.